Author: Oli Hammond
Fuel Ventures leads £1.6m round into LiftedFuel Ventures are delighted to welcome London based care startup, Lifted, to the Fuel family having led their £1.6m Seed round. This investment takes the total raised by Lifted to £3.1 million.
Lifted was co-founded by Rachael Crook and Sam Cohen, following Rachael’s first hand experience in navigating through the care sector when at the age of 24 her own mother was diagnosed with dementia at 56.
Lifted’s Care Management Platform centralises data from all parts of the care ecosystem, enabling AI assisted decision-making for Carers and automated scheduling and alerting for operations teams. Information is shared in real time making it easier, quicker, and safer to arrange care. Most importantly this gives families immediate insight into their loved one’s health and delivers peace of mind.
Unlike other start up players which merely connect unregulated Carers to families and do not train or support Carers, Lifted supports the entire care journey, directly employing Carers and provides 24/7 support. Lifted is one of less than 2% of the 10,000 home care companies that pay the London Living Wage to Carers.
The new funding will be used to further develop Lifted’s one-stop-shop approach to support anyone through the process of caring for a loved one. This will include tools to engage and personalise care, guidance and advice for families, a Platform to upskill and recognise care workers remotely and building out its AI capabilities to provide automated coaching and assisted decision making.
Rachael Crook, CEO and Co-Founder of Lifted said: “We are proud of the success we have seen in just over a year. We have excellent customer reviews, provide award winning care, a fast-growing business, and we’re doing it in a way that benefits everyone. In short, we are proving that responsible tech can help to solve some of the problems in our healthcare system thought intractable. Now the aim is to develop our Platform to bring more joy to families, quickly scale the business and build on the data-driven capabilities of our Platform which this funding will enable us to do.”
Mark Pearson, Founder and Managing Partner of Fuel Ventures said: “We're incredibly excited to be leading this latest round of investment. We've seen several propositions that are looking to innovate the care sector, but Lifted really impressed us. Lifted’s approach of employing carers, paying a living wage and empowering them to do their work through software is why they will continue to grow quickly. The care sector is highly fragmented and both carers and patients are very dispersed, so creating a solution that works for both sides is incredibly important if we're going to create real change".
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