Digital health startup, Feel, closes £10M Series A to continue growth in the nutritional supplement market

Feel, the health and nutrition company who have recently closed a £10M Series A round, has plans to leverage a data-first tailored approach user journeys and expand to new markets

Ever-growing nutritional supplement company, Feel, is a digital health and wellness subscription brand offering a broad range of science-led, affordable, and high-quality supplements. Feel offers consumers the convenience of a subscription service, ensuring that wellness is only ever a click away. Thanks to their fast-growing product range and smart digital features, Feel is on a quick path to becoming a household name in the UK.

Since their partnership with Cheryl and Investment from UK’s largest private TV channel’s venture arm - ITV AdVentures in 2021, Feel have closed a £10M Series A round from Velocity Capital Advisors alongside British American Tobacco's fund Btomorrow. The round also includes existing investors Fuel Ventures, TMT Investments and ITV's media for equity fund ITV AdVentures as well as UHNW individuals.

Having seen substantial growth over the last few years, Feel have grown to a team of 30, and is set to expand its growing range of nutritional products to reach new markets, whilst providing a new digital experience to users led by strong first-party data and consumer insights.

Feel plans to further strengthen its software by using the power of customer data to better tailor and suggest more relevant health products to its customer base.

Boris Hodakel, Founder and CEO of Feel said, “I’m thrilled to be welcoming to Feel our new investors who understand our mission in empowering people to look and feel their best, through clean, high-performing, science-led, sustainable products. Their investment in the company further allows our vision of becoming a global brand by 2025, and we’re able to expand through never-before-seen fine-tuned digital experiences for users. We just launched in Germany and can’t wait for customers in other markets to discover how Feel’s brings the difference in this space.”

Jamal Hirani, Chief Investment Officer at Velocity Capital Advisors added, “It’s clear that Feel has been growing exponentially over the last few years, and with their plans to expand in core markets with their data-first approach to health, I’m assured that they are set to see further success in the market.”

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