Fuel Ventures completes $2m investment into StrategyBoxFuel Ventures are excited to announce the completion of a $2m investment into StrategyBox, a marketing analytics platform that helps users understand the underlying marketing activities that best drive sales. StrategyBox, with its headquarters in Vancouver and further offices in London, marks Fuel’s first official investment into a Canadian company.
StrategyBox’s customer journey mapping tools make it simple for companies across various different sectors including retail, financial service and technology, to gain deeper insight into how marketing activities drive sales.
Mark Pearson, General Partner of Fuel Ventures: “Our team sees StrategyBox as the future of marketing reporting. They show a company the journey a customer takes from first touch to sale. Then provide AI-powered recommendations on what content, ads and activities most effectively drive a customer forward in the buying process. It’s a game changer, and we couldn’t be more excited to dive-in with our support.”
Aaron Vidas, StrategyBox CEO: “I started the company to do what should be easy today, but isn’t: understanding how marketing activities drive revenue. Today we’re saving our customers 1000’s of hours annually automating marketing reporting and driving millions in additional revenue with our recommendations. Fuel’s resources allow us to bring those valuable tools to more companies at a time when more sales can be the difference between life and death for a business.”
As an early and growth stage investor in leading technology businesses, Fuel’s track record has been acknowledged by Deloitte who have named two earlier investments (Paddle and Moteefe) as the fastest growing Software and E-Commerce companies in the UK. On the back of some of these successes, Fuel are now expanding their reach by investing in key technology hubs globally.
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