Written by Alex Bredeen
London care-tech start up Lifted has raised a $6.2m Series A funding round led by Fuel Ventures.
This latest $6.2m Series A round takes the total raised by Lifted to $11.2M. 1818 Venture Capital also increased the size of their investment and were joined by new investors Perivoli Innovations, the J.B. Ugland family office, Kluz Ventures through its new health affiliated fund Novit Ventures, as well as a number of Angels.
Since the onset of the pandemic the number of people caring for an adult has increased exponentially, roughly 1 in 2 people are supporting people from outside of their household. On top of this, the market is set to double especially as care homes are unpopular, combined with the Government’s failure to put forward a long term plan for social care. Lifted is addressing an enormous commercial opportunity and social need.
Lifted is determined to address the current care crisis by revolutionising home care. Using its bespoke Care Management Platform, it aims to provide a seamless and joyful care experience that increases peace of mind for families and improves working conditions for Carers.
Lifted’s platform is unique in supporting families across the full care journey, providing free care advice for families and gamifying the experience for Carers to enable loved ones to stay in their own homes for longer.
Lifted’s latest funding round will be used to launch the world's first one-stop shop for everything needed to find and maintain care for a loved one, starting with those living with dementia. It will build the first App led care experience for families and develop their data led gamification tools for Carers to boost engagement and retention. Lifted aims to create the digital brand for the caring generation.
Lifted has acquired Live Better With Dementia and launched an online community, the Lifted Dementia Hub, serving 40,000 people with a new marketplace of products specifically designed to aid those living with dementia.
The business is primed to scale across the UK and to work with employers nationwide. With 600 people in the UK leaving their jobs everyday for this reason, and women twice as likely as men to make this choice, it is a priority to those seeking to attract and retain diverse talent.
Rachael Crook co-founded Lifted with Sam Cohen after experiencing firsthand how stressful and isolating navigating the care sector can be when, at the age of 24, her own mother was diagnosed with dementia at 56.
Rachael Crook, Lifted CEO said:
“In the last year, the number of people caring for loved ones has dramatically increased. At Lifted we believe no one should care alone. We are unique in revolutionizing the experience of care for the whole family and for Carers, enabling families to live great lives even in the toughest of times. In 12 months, we have tripled revenue, launched the first App in the world to offer free care advice, and cut Carer churn to half the industry average, all while maintaining exclusively 5 star reviews on Trustpilot.
The care market is enormous and set to double, yet there has been a chronic lack of investment to address the scale of the challenge. We are hugely excited to scale the business and give more families and Carers the care experience they deserve.“