Written by Alex Bredeen
This week PPC Protect has been selected for the Tech Nation International Growth Programme in Japan and in the process will be looking to stimulate jobs, new ideas, partnerships and investment into the Japanese tech sector.
PPC Protect has been going from strength to strength since Fuel Ventures led a £2m investment round and is part of a select cohort of companies from the UK for the Tech Nation International Growth Programme. The announcement comes after PPC Protect recently completed the signing of a strategic partnership with SOPHOLA, Inc to bring cutting-edge click fraud prevention solutions to Japanese advertisers.
About PPC Protect
PPC Protect offers an all in one solution to identify and block click fraud (including: click fraud and ad fraud). Existing solutions merely identify and block click fraud after you have been susceptible to fraudulent activity. PPC Protect offers a real-time, automated solution that monitors PPC ads in real time and determines if each individual click is legitimate or fraudulent, saving advertisers and marketers a considerable amount of their ad spend, as well as saving money and getting more relevant, high quality traffic that can lead to a lower cost per acquisition.
About the Tech Nation International Growth Programme
This is a newly commissioned initiative by the UK Government which has been established to facilitate innovative British tech companies access trade and investment opportunities and forge new international partnerships across Asia Pacific, including in Japan.
The International Growth Programme is part of a wider strategy as the UK looks to deepen its relationship with Japan following the signing of a free trade agreement last year. This agreement has opened up even more opportunities to boost the trade and investment between the two countries,which has coincided with Japan’s growing appetite to utilize digital technology.
The UK has established itself as a world-leading tech centre. The UK tech sector is growing six times faster than the rest of the UK economy combined. The UK tech start up and scale up ecosystem is valued at $600bn and the UK has more than 80 unicorns headquartered around the country.
Tech Nation is working in collaboration with Intralink, an international business development and innovation consultancy which helps Japanese companies collaborate with western innovators, in this case PPC Protect, and the UK Department for International Trade in Tokyo to deliver this international programme for the most exciting UK tech scale ups.
These companies will also be exploring opportunities in South Korea. This week also sees the selection of the first cohorts of the Digital Trade Network’s International Growth Programme in Australia and Singapore. And due to much interest from UK tech companies, Tech Nation is also providing a series of webinars, bootcamps and interactive workshops over the next few months to support UK tech scale ups looking to grow their businesses into Australia and more globally.
And this is just the start, Tech Nation will continue to work closely with the UK government to help more UK tech companies enter into new markets like Japan, while also providing links for Japanese businesses into tech clusters across the UK.