Rehuman Raises £1 Million to Deliver the Future of Customer Experience in Insurance
Written by Christina Levada
Founded by Aaron Sherwood, Rehuman is rethinking how policyholders understand and manage insurance. The company’s intelligent “insurance wallet” enables users to pull together all their existing policies into one secure place. Users can upload documents manually or, for those with policies sitting in their inbox, Rehuman’s technology can scan Gmail and Outlook accounts to automatically extract and organise policies directly into the wallet, making onboarding effortless.
The wallet is just the beginning. It acts as the entry point to Rehuman’s broader vision - enabling the company to build a unique corpus of real-world policy data. This foundation powers the development of a proprietary AI model, trained exclusively on insurance documents and behavioural insights. By applying intelligence across this dataset, Rehuman aims to upgrade the entire insurance ecosystem - empowering policyholders with clarity, equipping brokers with automated alerts on renewals, potential policy lapses, and personalised insurance recommendations, improving customer retention and engagement.
“The Rehuman Wallet is just the start of our bigger vision to empower brokers with a real competitive advantage,” said Aaron Sherwood, Founder and CEO of Rehuman. “Powered by Rehuman AI - our generative and agentic model, we’re building the customer experience infrastructure for insurance: one that drives loyalty for brokers, efficiency for insurers, and clarity for policyholders”
“Rehuman is exactly the kind of company we love to back. It’s deep tech solving a real-world problem with massive potential,” said Mark Pearson, Managing Partner at Fuel Ventures. “Aaron and the team are building the infrastructure for embedded insurance, where value is shared between consumers, brokers, and providers in a way that’s long overdue.”
Rehuman’s newly launched website and brand reflect the company’s expanded ambition to reshape the insurance landscape. The platform puts users first and turns static policy documents into dynamic, actionable insight.
About Rehuman
Rehuman is a customer experience platform for brokers and insurers, powered by our own custom AI model. By delivering live engagement and retention intelligence, Rehuman gives brokers a competitive advantage to anticipate client needs, strengthen relationships, and grow loyalty, while enabling insurers to provide more personalised and seamless policyholder experiences. The result is a smarter, more human-centred approach to insurance - one that empowers brokers, supports insurers, and builds lasting trust with clients.
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