Tracey Shirtcliff
CEO & Founder, Scope Better
Culture, Delegation & Motivation: The building blocks of success
In this episode, Mark Pearson and Tracey Shirtcliff explore the entrepreneurial journey, discussing the challenges, influences, and experiences that shape business success. Tracey shares insights from her corporate background, emphasising problem-solving, building strong teams, and fostering company culture.
The conversation covers leadership, trust, ambition, and the importance of delegation, with Tracey also revealing her daily habits and inspirations. They highlight the importance of mental and physical health, including biohacking, and discuss the current entrepreneurial landscape, encouraging action even in difficult times.
"The zest for life and the energy to solve a problem, I think is probably what drives me. I love a problem. I like solving them just as much as I like getting them."
"What is for you, won't go past you."
"I don't call it fail, I call it pivot."
"It's like when two heads come together, it's a third person entering the room. It's really powerful."
"I think it's an amazing thing to do, to build a business, to have opportunities for people, to see people grow, to advance people."
"A good idea is timeless."
Takeaways from this episode
- Tracey Shirtcliff is the founder and CEO of Scope Better, a B2B SaaS platform.
- Entrepreneurship is often learned from influences, such as family.
- Navigating challenges is a crucial part of the entrepreneurial journey.
- Corporate experience can shape decision-making and direction in business.
- Building a team requires understanding individual strengths and weaknesses.
- Company culture is essential for team engagement and productivity.
- Ambition should be big enough to inspire and challenge others.
- Delegation is key to managing a successful business.
- Identifying weaknesses is as important as recognizing strengths.
- Entrepreneurship offers opportunities for personal and professional growth. Founders have a significant impact on their teams, even without direct interaction.
- Trust is fragile; one bad experience can ruin a relationship.
- Starting a business in challenging times can lead to greater success later.
- Daily habits and routines are crucial for maintaining focus and motivation.
- A good idea is timeless, and action is essential for success.
- Vitamin D and magnesium are vital for health, especially for busy entrepreneurs.
- It's important to learn from failures and pivot quickly when necessary.
- Building relationships with potential acquirers can lead to successful business sales.
- Entrepreneurs should embrace risks that larger companies may avoid.
- Maintaining physical health is essential for sustaining mental health and productivity.
