Written by Christina Levada
Trusted, a UK-based technology startup transforming how B2B enterprises harness customer advocacy, today announced the successful closure of a £1 million pre-seed funding round led by Fuel Ventures. The investment will accelerate the development of Trusted’s platform, which empowers businesses to convert their happiest customers into their most powerful growth engine.
Founded by industry veterans Emma Roffey, Paul Button (Co-CEOs), and Roger Barr (CTO), Trusted combines advisory services with a scalable SaaS platform designed to help global enterprises win more profitable business faster. The company is already revenue-generating and working with enterprise clients to build programs that turn satisfied customers into brand advocates, boosting retention, deal size, and sales velocity.
“We believe the future of B2B growth is customer-led,” said Emma Roffey, Co-CEO of Trusted. “Our platform will help businesses capture and amplify the authentic voice of their customers, turning trust into tangible commercial outcomes.”
About the team:
Emma Roffey is a leader in enterprise marketing, having most recently held a global VP position at Cisco.
Paul Button & Roger Barr previously co-founded digital experience agency, Mediablaze, which was acquired by iCrossing in 2021.
Trusted’s advisory board includes senior leaders from ServiceNow, Fortinet, TeamViewer, Freshworks, BNP Paribas, and Natilik, ensuring the product is built in close collaboration with the needs of global enterprises.
Mark Pearson, Founder and Managing Partner of Fuel Ventures, added:
"Trusted is exactly the kind of founder-led, customer-centric business we love to back. They’re building a category-defining platform that taps into a massive market opportunity. We’re excited to support their journey at this early stage.”
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